Dan Ariely, the James B. Duke Professor of Behavioral Economics in the Fuqua School of Business and a senior fellow in Duke's Kenan Institute for Ethics, has done some provocative research on the gray areas in which people feel just a teensy bit comfortable cheating. At the most recent TED conference, he wowed the invitation-only audience on this topic.
We profiled Dan about a year ago in Duke Research magazine here. His clippings, alas, would fill a very large web site!
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